Deception of Social Media 'Fire'
What appears widely important may not quite be as assumed
Popular opinion isn’t always what we are reading and listening to on social media.
Really.
“But… it is.”
Not necessarily.
It’s a point recently addressed in the article, You Know Who Posts on Social Media? Hardly Anybody, by Andrew Hutchinson, the content and social media manager at Social Media Today.
His findings might make you think and reconsider the conclusion about what we are seeing as being the pulse of America.
Reporters and writers have written about their social media observations, providing the appearance that what is being communicated are the hottest buttons and triggers for a large part of the country. Yet it’s deceptive.
“For years now, people have been using social media as a focus group, as an indicative measure of relative popularity and trend-worthiness,” Hutchinson wrote. “But for several reasons, social media discussion likely doesn’t reflect the perspective of the populous.”
He delves deeper to present those reasons:
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