Presenting Facts, Logic and Your Reasoning May Lead to the 'Backfire Effect'

Why that approach often fails within stalemate conflicts and what is a smarter, better, safer path to persuasion

When people are communicating and seemingly making no headway in persuading or fully convincing others about the flaws in their thinking and argument, the result is usually deeper frustration, annoyance or anger.

What’s often happening that is not understood is the backfire effect. It’s helpful to realize, at bare minimum, what it is, why it emerges, ho…